HighLevel (GoHighLevel) A2P campaign rejected: how to read and fix it
Short answer
HighLevel's LC Phone reports Twilio's rejection codes (30xxx). Click “View required fixes” on each rejection reason, fix every one, and use HighLevel's two-checkbox wording and its exact privacy sentence. Codes 30940-30964 can't be resubmitted unchanged.
What you'll see
| Where | Code | Wording |
|---|---|---|
| HighLevel | View required fixes | A modal with four fields: Error code, Rejection category, What it means, Correction needed. A campaign may have more than one reason. |
| HighLevel (older UI) | MESSAGE_FLOW | “The campaign submission has been reviewed and it was rejected because of provided Opt-in information.” |
| HighLevel (older UI) | USE_CASE_DESCRIPTION | “The campaign submission has been reviewed and it was rejected because of unverifiable website.” |
| HighLevel | Brand | “Maximum 3 tries exhausted” (submit your CP 575 or IRS 147C) |
Text in curly quotes is the provider's wording; the rest is our summary.
Why it happens
- Website forms without HighLevel's two separate, unchecked consent checkboxes.
- Privacy policy without HighLevel's required sentence, or with “share”, “sell” or “affiliate” wording.
- Agency details used instead of the client's business details.
- Legal name not matching the CP 575.
- Generic checkbox labels (“non-marketing messages”) that don't name the message types in the campaign description.
How to fix it
- Open each rejection reason with “View required fixes” and work through all of them before resubmitting.
- Use HighLevel's two checkboxes word for word, unchecked by default:
I consent to receive marketing text messages, about special offers, discounts, and service updates, from [BUSINESS NAME] at the phone number provided. Message frequency may vary. Message & data rates may apply. Text HELP for assistance, reply STOP to opt out.
andI consent to receive non-marketing text messages from [BUSINESS NAME] about [USE_CASE_FROM_CAMPAIGN_DESCRIPTION]. Message frequency may vary, message & data rates may apply. Text HELP for assistance, reply STOP to opt out.
- Use the business name exactly as on the CP 575 or 147C. HighLevel:
[BUSINESS NAME] should match what's on the CP 575/147C Document.
- Add HighLevel's privacy sentence (see privacy policy rejections) and Privacy and Terms links in the footer of every form.
- If you trade under a DBA, add “We are doing DBA as [Business_Name]” to the use case description and show the DBA in the website header or footer.
- For codes HighLevel lists as not eligible (30940-30964), email support with the subject “10DLC Campaign Appeal for [your business name or number]” if you believe the rejection is wrong.
HighLevel fees (help center, September 24, 2026)
| Brand type | One-time bundle | Monthly campaign | Daily volume |
|---|---|---|---|
| Sole Proprietor | $22.50 | $2.00 | 3,000 segments |
| Low Volume Standard | $22.50 | $10.00 (Low Volume Mixed $1.50) | 6,000 segments |
| High Volume Standard | $64.00 (includes secondary vetting) | $10.00 | 600,000 segments |
The bundle covers brand registration, the first campaign vetting and a $3 fast track. Additional campaigns cost $15. HighLevel's fees page says resubmitting a rejected campaign costs nothing, but LeadConnector's rejection page says a rejection with a campaign ID means a vetting charge of $15 has occurred
and that Additional submissions may result in additional vetting fees.
Some fields, such as the use case and opt-in message, can't be edited on resubmission, which means a new campaign.
Check before you resubmit. Every rejection costs days, and often another $15 vetting fee. Paste your description, message flow, samples and policy text into the free preflight check, or generate a consistent set with the campaign builder.
Frequently asked questions
Should I use the Chat Widget setup or Manual setup?
HighLevel recommends the Chat Widget flow, which auto-generates the description, samples and two locked consent checkboxes. It must be the only form on the page collecting SMS consent. Use Manual setup for existing forms, paper, QR codes, kiosks or verbal opt-in.
Is HighLevel's toll-free review really four to six weeks?
HighLevel's toll-free guide says it 'can take up to four to six weeks'. Twilio, which processes the requests, quotes about 3-5 business days, so the longer figure is a worst case.
Do I need an EIN for toll-free in HighLevel?
HighLevel's toll-free guide says no, but that predates the February 17, 2026 rule. Twilio now rejects new toll-free requests without a Business Registration Number (30527), except for sole proprietors.
Sources
- HighLevel: A2P campaign rejections, required fixes and vetting errors (modified 2026-09-09)
- HighLevel: How to get your phone number A2P approved in 2026 (modified 2026-07-30)
- HighLevel: A2P 10DLC campaign approval best practices (modified 2026-09-02)
- HighLevel: A2P 10DLC messaging fees (2026-09-24)
- HighLevel: Toll-free number verification guide for LC Phone (modified 2026-09-17)
- LeadConnector: A2P campaign registration step-by-step guide (modified 2026-09-11)
- LeadConnector: Campaign rejection reasons and resolutions (modified 2026-08-31)
- LeadConnector: Why was my toll-free verification rejected? (modified 2026-08-31)
- LeadConnector: Website compliance guide (modified 2026-08-31)
- Twilio Docs: Troubleshooting and rectifying A2P campaigns (accessed 2026-10-03)
Rules change often and providers sometimes disagree; where they do, this page says so. This is general information, not legal advice, and no one can guarantee approval. See the disclaimer.
Related problems
- Twilio 30925, 30923, 30931, 30913, 30475, 30551, 30556 · DCA 803 · TF 1401-1407Opt-in checkbox rejections: pre-checked, required or bundled consent
- Twilio 30908, 30932, 30536, 30477, 30519, 30550 · DCA 805, 851, 852 · TF 1207, 1501-1503Privacy policy rejections: the SMS clause carriers require
- TCR fees · DCA $15 vetting · carrier surchargesA2P 10DLC fees in 2026: registration, vetting, resubmission and surcharges
- Twilio 30795, 30799, 30796, 30894, 30918, 30898, 30971 · DCA 603, 710, 711, 713 · TCR BRAND_INCONSISTENCIESBrand registration failed: EIN and legal name mismatch (Twilio 30795)
The Approval Kit adds industry template packs, opt-in and policy page templates, and an agency checklist.